Like father like son. Last week the AP reported that Adidas had ended its contract with the University of Central Florida. Marcus Jordan, son of Michael Jordan and a member of the Central Florida basketball team, has refused to wear anything but Nike Air Jordan shoes saying the shoes hold, "special meaning to his family." The shoe incident cost UCF its contract with Adidas which required all players and coaches to wear only Adidas shoes and apparel.
Marcus' incident comes on the heals of his father's not so tactful Basketball Hall of Fame induction speech. During the speech Michael spent more time taking shots at former foes Jeff Van Gundy and Byron Russell than he did thanking those that contributed to what is commonly known as the greatest career in basketball history. Jordan even went as far as to call out the high school coach who cut him saying, "I wanted to make sure you understood: You made a mistake, Dude."
What horrible PR . Michael Jordan and his family would never have to do ANYTHING charitable or noteworthy and he would they would still be considered the first family of basketball. When it comes to having a positive image and getting people to like you a little humility goes a long way. This is not tennis you play as a team you win as a team. Michael you and your son may be very important members of that team but not even you can win a game by yourself. Even if you really believe it was and continues to be all you don't say something like that out loud. It may end up costing the Jordan brand millions of dollars.
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