Recent polls and studies have shown that people are still more likely to buy a particular brand or product if it is associated with a cause. With the recent downturn in the economy cause marketing has held relatively steady numbers and loyal consumers.
Smart companies are catching on and realizing that a great deal or product isn't enough to give them the competitive edge anymore. In order to gain market advantage companies have begun teaming up with worthy causes. Some examples of this are Macy's connection with the Make a Wish Foundation, and JC Penny teaming up with the Salvation Army.
The major reason that these campaigns are successful deals with the popularity of being involved with a cause movement. People love to be able to donate and participate in something good. By having it set up that your purchases will go go in part to help needy organizations it really gets people involved and interested. It is an easy way to donate which really attracts people to shopping at cause marketing stores during the Holiday season.
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