JCOM 2300: The BCS and Boise State

The BCS (Bowl Championship Series) has hired a PR firm to help them repair a broken image of post season college football. There has been a lot of controversy over the system, which never seems to select a champion that satisfies even a majority of college football fans and members of the Associated Press.
The BCS hopes that Ari Fliescher Communications can turn coverage around and make any positive aspects to the BCS system a focus.

I found the announcement that the BCS is using a PR firm interesting considering that someone on the opposite side of the argument the WAC and Boise State have hired a PR firm to do basically the same thing. Boise State currently is undefeated but like last year may be passed up by the BCS because a Mountain West team TCU is also undefeated. The PR firm representing Boise and the WAC is focused on keeping Boise in the conversation and not letting people forget about them.

I find it interesting that both groups are using PR professionals to help push their messages. I think the most beneficial thing these professionals can do is provide prominent sports writers or analysts with the stats and info that support their stance, give them all the ammo and let them tell your story. If its just a PR firm saying that Boise should be let into the BCS it doesn't mean anything. Get ESPN analysts backing you up making your argument then you'll have the support of the general public and might have a some power to change things for your cause. Which ever side implements this tactic more efficiently will be one that gains footing in this argument.