Godiva Chocolates has finally started a couple campaigns that will effectively use social media. The reason I say finally is because I really like them, my wife really likes them, and if I can find a way to easily send their chocolates to her then I am in business.
Godiva is providing the way. They announced a new blog which will allow people to post moments through out the day where they wish they had a little chocolate. The best entry of the day each day will receive 100 pieces of chocolate for free. The second aspect of the campaign will allow people to easily give Godiva gifts for the holidays through social media networks like Facebook.
I really think that Godiva is going to hit it big. Using social networks and social media is a very inexpensive way to advertise and it will attract thousands if not millions of new customers. I love the company and I love the store but the nearest one is about 90 miles away. If I can easily send chocolate to my wife or others through Facebook, something I use on a daily basis then that is a big win for me. I think the strategy is brilliant and in the end will make Godiva a lot of money.
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