Memo To: Cedric Reeves
From: Cameron Cutler
CC: Preston Parker
Date: 4/26/10
RE: Online Reputation
I performed a search for information about you online. Here are some of the things I found.
You were born on September 12, 1989. You are originally from Granada Hills, Calif., which is a district in the city of Los Angeles. Your parents are Ryan Prejean, and Anthony and Nina Reeves. You also have two brothers.
You went to Kennedy HS where you were a football team captain. You were an all city and section selection and you were named the Defensive Player of the Year in the Los Angeles City Section. You recorded 61 tackles, 10.5 sacks, 1 int, and 1 defensive touchdown.
You currently live in Logan, Utah. You came to Logan to go to Utah State University and play football. According to your athlete bio on utahstateaggies.comyou are currently a junior and play defensive tackle. You are 6' 1" and weigh 277 pounds.
Last year you appeared in six Aggie football games and recorded five tackles(two solos, three assists). Your best game last year was against Nevada, in which you recorded three tackles.
According to a article published this month by Tony Jones in the Salt Lake Tribune you recorded a sack in a recent Spring scrimmage.
Your Facebook profile told me you are currently in a relationship with Marci Petersen. The two of you recently went on a trip to California together and wrote "Marci+Cedric" in the sand, your anniversary is August 20th. You enjoy football, writing, and motorcycles. You are a fan of Lupe Fiasco, Brent Carpenter, and you love your dad.
I found nothing that would be damaging to you online. General information about you especially athletic profiles are easily accessed but detailed personal and family information is not readily displayed on your blog. In order for someone to view your complete Facebook profile you must give your approval.
Monday, April 26, 2010
Wednesday, April 21, 2010
Final Draft Proposal
Proposal for the African Student Association at Utah State University
The following proposal has been prepared by the African Student Association (AFSA) at Utah State University (USU). This proposal includes information about AFSA current needs and solutions that include receiving support from Zions Bank. Also included are several AFSA goals which will allocate any support received to appropriate uses.
Executive Summary
We the African Student Association (AFSA) at Utah State University (USU) exist to promote African culture on the USU campus and in the surrounding community. Due to current needs we propose that Zions Bank, a leader in business and community enrichment, contribute $2,500 to AFSA. The contribution will help finance the annual African Banquet held on USU's campus each year and other club activities which enable us to share many aspects of African culture with a large, and diverse group of people in the Logan area.
Sponsor Appeal
Zions Bank has been a community leader in Logan for many years. Because many Zion's branches are located in Utah and the surrounding area we know that communities like Logan are important to Zions. More specifically we know that Zions is committed to supporting diversity. Zions president A. Scott Anderson said, "It is our goal to select and retain qualified employees that represent all segments of the communities we support." In addition to diverse employment, Zions has supported several diversity projects including the Hispanic Business Awards Ceremony, and the refugee employment program of the Asian Association of Utah. Supporting AFSA will help Zions Bank further their commitment to supporting diversity.
Problem
Each year AFSA holds an African Banquet on the USU campus which focuses on the best of African culture. The banquet has seen increased support and attendance, but is difficult to fund with our limited resources. The African food served at the banquet costs $2,000 alone, and greatly exceeds our annual budget of $500. Without community support, including support from Zions Bank, this banquet which displays the best of African dance, music, food and dress will not continue, and people in the Logan area will lose a valuable opportunity to experience African culture.
Solution
By receiving an annual grant of $2,500 from Zions Bank AFSA will be able to organize and promote the African Banquet each year. AFSA will also be able to pursue our other goals which include cultural programs in the Logan area that will expose the community to African culture. This partnership will be well advertised by AFSA and Zions Bank will be recognized as our major partner at the African Banquet and any other major program that is implemented. All banquet fliers and promotions will include the Zions Bank logo. This promotion will help Zions Bank achieve its desired reputation as a leader in supporting community diversity, and will also build a positive reputation with many people in the community, which in turn will lead to more customers, and more Zions Bank accounts.
Capabilites
AFSA is a International Student Club at USU and has the leadership needed to accomplish the organization's goals of educating USU students and community members on African culture. Newly appointed association president Jojo Beyene and her cabinet are committed to AFSA's growth and success. AFSA has started to actively seek community partnerships with leaders like Zions Bank in order to enrich the existing African Banquet, and create new programs that will expose the community to the best of African culture.
Budget
Our request from Zions is a partnership contribution of $2,500. We will be sending similar proposals to a few local businesses in order to reach our budget goal of $5,000. By contributing half of our proposed budget Zions Bank will be considered our title sponsor and will receive preference in all advertising and promotion performed by AFSA. The $5,000 budget will allow AFSA to lower the cost of admission to the African banquet, and allow for more advertisement. Banquet attendance will double next year and grow steadily after that. Free African culture educational programs will also be implemented with the additional funds.
Conculsion
We encourage Zions Bank to support AFSA and send the proposed grant of $2,500 and a letter confirmation to the address provided. If you have any questions please contact Dexter Summers at dexter.summers@aggiemail.usu.edu
End Matter
"Zions Bank Diversity Commitment." Zions Bank. Zions Bank Human Resource Department, 2009. Web. 14 Apr 2010..
The following proposal has been prepared by the African Student Association (AFSA) at Utah State University (USU). This proposal includes information about AFSA current needs and solutions that include receiving support from Zions Bank. Also included are several AFSA goals which will allocate any support received to appropriate uses.
Executive Summary
We the African Student Association (AFSA) at Utah State University (USU) exist to promote African culture on the USU campus and in the surrounding community. Due to current needs we propose that Zions Bank, a leader in business and community enrichment, contribute $2,500 to AFSA. The contribution will help finance the annual African Banquet held on USU's campus each year and other club activities which enable us to share many aspects of African culture with a large, and diverse group of people in the Logan area.
Sponsor Appeal
Zions Bank has been a community leader in Logan for many years. Because many Zion's branches are located in Utah and the surrounding area we know that communities like Logan are important to Zions. More specifically we know that Zions is committed to supporting diversity. Zions president A. Scott Anderson said, "It is our goal to select and retain qualified employees that represent all segments of the communities we support." In addition to diverse employment, Zions has supported several diversity projects including the Hispanic Business Awards Ceremony, and the refugee employment program of the Asian Association of Utah. Supporting AFSA will help Zions Bank further their commitment to supporting diversity.
Problem
Each year AFSA holds an African Banquet on the USU campus which focuses on the best of African culture. The banquet has seen increased support and attendance, but is difficult to fund with our limited resources. The African food served at the banquet costs $2,000 alone, and greatly exceeds our annual budget of $500. Without community support, including support from Zions Bank, this banquet which displays the best of African dance, music, food and dress will not continue, and people in the Logan area will lose a valuable opportunity to experience African culture.
Solution
By receiving an annual grant of $2,500 from Zions Bank AFSA will be able to organize and promote the African Banquet each year. AFSA will also be able to pursue our other goals which include cultural programs in the Logan area that will expose the community to African culture. This partnership will be well advertised by AFSA and Zions Bank will be recognized as our major partner at the African Banquet and any other major program that is implemented. All banquet fliers and promotions will include the Zions Bank logo. This promotion will help Zions Bank achieve its desired reputation as a leader in supporting community diversity, and will also build a positive reputation with many people in the community, which in turn will lead to more customers, and more Zions Bank accounts.
Capabilites
AFSA is a International Student Club at USU and has the leadership needed to accomplish the organization's goals of educating USU students and community members on African culture. Newly appointed association president Jojo Beyene and her cabinet are committed to AFSA's growth and success. AFSA has started to actively seek community partnerships with leaders like Zions Bank in order to enrich the existing African Banquet, and create new programs that will expose the community to the best of African culture.
Budget
Our request from Zions is a partnership contribution of $2,500. We will be sending similar proposals to a few local businesses in order to reach our budget goal of $5,000. By contributing half of our proposed budget Zions Bank will be considered our title sponsor and will receive preference in all advertising and promotion performed by AFSA. The $5,000 budget will allow AFSA to lower the cost of admission to the African banquet, and allow for more advertisement. Banquet attendance will double next year and grow steadily after that. Free African culture educational programs will also be implemented with the additional funds.
Conculsion
We encourage Zions Bank to support AFSA and send the proposed grant of $2,500 and a letter confirmation to the address provided. If you have any questions please contact Dexter Summers at dexter.summers@aggiemail.usu.edu
End Matter
"Zions Bank Diversity Commitment." Zions Bank. Zions Bank Human Resource Department, 2009. Web. 14 Apr 2010.
Wednesday, April 14, 2010
Draft: Grant Proposal
Proposal for the African Student Association at Utah State University
The following proposal has been prepared by the African Student Association (AFSA) at Utah State University (USU). This proposal includes information about AFSA current needs and solutions that include receiving support from Zions Bank. Also included are several of AFSA goals which will allocate any support received to appropriate uses.
We the African Student Association (AFSA) at Utah State Universtiy (USU) exist to promote African culture on the USU campus and in the surrounding community, due to current needs we propose that Zions Bank, a leader in business and community enrichment donate $2,500 to the AFSA to support the annual African Banquet held on USU's campus each year and other club activities which enable us to share many aspects of African culture with a large, and diverse group of people in the Logan area.
Zions Bank has been a community leader in Logan for many years. Because Zions branches are located in Utah and the close surrounding area we know that communities like Logan are important to Zions. More specifically we know that Zions is committed to supporting diversity Zions president A. Scott Anderson said, "It is our goal to select and retain qualified employees that represent all segments of the communities we support." Zions has supported several diversity projects including the Hispanic Business Awards Ceremony, and the refugee employment program of the Asian Association of Utah. Supporting the AFSA will help Zions Bank further their involvement in supporting diversity.
Each year the AFSA hold a African Banquet on the USU campus which focuses on the best of African culture. The banquet has seen increased support and attendance, but is difficult to fund with our limited resources. The African food served at the banquet costs $2,000 alone, and greatly exceeds our annual budget of $500. Without community support this banquet which displays the best of African dance, music, food and dress will not continue, and people in the Logan area will lose a valuable opportunity to learn about African culture.
By receiving an annual grant of $2,500 from Zions Bank AFSA will be able to organize and promote the African Banquet each year. In addition we will be able to pursue our other goals which include cultural programs in the Logan area that will expose the community to African culture. AFSA is a International Student Club at USU and has the leadership needed to accomplish the organization's goals of educating USU students and community members on African culture. Newly appointed association president Jojo Beyene and her cabinet are committed to AFSA's growth and success.
We encourage Zions Bank to support the AFSA and send the proposed grant of $2,500 to the address provided. If you have any questions please contact Dexter Summers at dexter.summers@aggiemail.usu.edu
References:
"Zions Bank Diversity Commitment." Zions Bank. Zions Bank Human Resource Department, 2009. Web. 14 Apr 2010..
The following proposal has been prepared by the African Student Association (AFSA) at Utah State University (USU). This proposal includes information about AFSA current needs and solutions that include receiving support from Zions Bank. Also included are several of AFSA goals which will allocate any support received to appropriate uses.
We the African Student Association (AFSA) at Utah State Universtiy (USU) exist to promote African culture on the USU campus and in the surrounding community, due to current needs we propose that Zions Bank, a leader in business and community enrichment donate $2,500 to the AFSA to support the annual African Banquet held on USU's campus each year and other club activities which enable us to share many aspects of African culture with a large, and diverse group of people in the Logan area.
Zions Bank has been a community leader in Logan for many years. Because Zions branches are located in Utah and the close surrounding area we know that communities like Logan are important to Zions. More specifically we know that Zions is committed to supporting diversity Zions president A. Scott Anderson said, "It is our goal to select and retain qualified employees that represent all segments of the communities we support." Zions has supported several diversity projects including the Hispanic Business Awards Ceremony, and the refugee employment program of the Asian Association of Utah. Supporting the AFSA will help Zions Bank further their involvement in supporting diversity.
Each year the AFSA hold a African Banquet on the USU campus which focuses on the best of African culture. The banquet has seen increased support and attendance, but is difficult to fund with our limited resources. The African food served at the banquet costs $2,000 alone, and greatly exceeds our annual budget of $500. Without community support this banquet which displays the best of African dance, music, food and dress will not continue, and people in the Logan area will lose a valuable opportunity to learn about African culture.
By receiving an annual grant of $2,500 from Zions Bank AFSA will be able to organize and promote the African Banquet each year. In addition we will be able to pursue our other goals which include cultural programs in the Logan area that will expose the community to African culture. AFSA is a International Student Club at USU and has the leadership needed to accomplish the organization's goals of educating USU students and community members on African culture. Newly appointed association president Jojo Beyene and her cabinet are committed to AFSA's growth and success.
We encourage Zions Bank to support the AFSA and send the proposed grant of $2,500 to the address provided. If you have any questions please contact Dexter Summers at dexter.summers@aggiemail.usu.edu
References:
"Zions Bank Diversity Commitment." Zions Bank. Zions Bank Human Resource Department, 2009. Web. 14 Apr 2010.
Tuesday, March 30, 2010
Final Position Paper
In the last two years Burger Planet has seen a significant decline in the number of middle aged female customers. According to the Pew Research Center, only 35 percent of women eat at a fast food restaurant weekly. The study showed that 47 percent of men eat out once a week, and that the older a person is the less likely they are to eat at a fast food restaurant weekly.
When these statistics are thoroughly analyzed it is clear that Burger Planet's weakest customer base is middle aged and older women. There are several reasons middle aged women might decide not to eat at Burger Planet. The strongest evidence supports the nutrition value of Burger Planet's food. Women want to live healthier lives, and a healthy diet is a major part of that resolve. Recently Opal Whitcomb, America's most popular talk show host, lost a significant amount of weight. She has attributed her weight loss to eating a healthy diet and exercising regularly. Whitcomb hired fitness expert Jayne Petersen to help her get into shape and has given Petersen credit for her physical transformation.
As a marketing team we want to improve Burger Planet's image with the middle aged female demographic. Creating a positive image will increase our customer base in this key demographic. Our first objective is to create new menu options that will attract female customers. Some items that could be considered are fruits, salads, and lean chicken. Our second objective is to contract Petersen to promote Burger Planet's new menu. It is clear that our demographic trusts Petersen and will try whatever she endorses. Once Petersen is signed we will create and release a series of press releases promoting the healthy additions to the menu. These releases will be sent to over 400 major newspapers worldwide. In addition to the releases a series of TV and radio ads will be produced and aired nationwide.
Our marketing campaign will increase the number of weekly female customers in our targeted demographic by 10 percent over a six month period. It will also increase the number of customers who eat at Burger Planet two or more times a week by 15 percent.
SOURCE: Pew Research Center Publications, Eating More; Enjoying Less, http://pewresearch.org/pubs/309/eating-more-enjoying-less
When these statistics are thoroughly analyzed it is clear that Burger Planet's weakest customer base is middle aged and older women. There are several reasons middle aged women might decide not to eat at Burger Planet. The strongest evidence supports the nutrition value of Burger Planet's food. Women want to live healthier lives, and a healthy diet is a major part of that resolve. Recently Opal Whitcomb, America's most popular talk show host, lost a significant amount of weight. She has attributed her weight loss to eating a healthy diet and exercising regularly. Whitcomb hired fitness expert Jayne Petersen to help her get into shape and has given Petersen credit for her physical transformation.
As a marketing team we want to improve Burger Planet's image with the middle aged female demographic. Creating a positive image will increase our customer base in this key demographic. Our first objective is to create new menu options that will attract female customers. Some items that could be considered are fruits, salads, and lean chicken. Our second objective is to contract Petersen to promote Burger Planet's new menu. It is clear that our demographic trusts Petersen and will try whatever she endorses. Once Petersen is signed we will create and release a series of press releases promoting the healthy additions to the menu. These releases will be sent to over 400 major newspapers worldwide. In addition to the releases a series of TV and radio ads will be produced and aired nationwide.
Our marketing campaign will increase the number of weekly female customers in our targeted demographic by 10 percent over a six month period. It will also increase the number of customers who eat at Burger Planet two or more times a week by 15 percent.
SOURCE: Pew Research Center Publications, Eating More; Enjoying Less, http://pewresearch.org/pubs/309/eating-more-enjoying-less
Monday, March 22, 2010
Draft Position Paper
In the last two years Burger Planet has seen a significant decline in the number of middle aged female customers. According to the Pew Research Center, only 35 percent of women eat at a fast food restaurant weekly. The study showed that 47 percent of men eat of once a week and that younger adults eat at fast food restaurants much more often than older adults.
When these statistics are thoroughly analyzed it is clear that Burger Planet's weakest customer base is middle aged and older women. There are several reasons middle aged women night choose not to eat at Burger Planet, but after researching the probable causes the strongest evidence supports the nutrition value of Burger Planet's food. Women want to live healthier lives, and a healthy diet is a major part of the resolve. Recently Opal Whitcomb, America's most popular talk show host, lost a significant amount of weight. She has attributed her weight loss first to eating a healthy diet, and second to exercising regularly. Whitcomb hired fitness expert Jayne Petersen to help her get into shape and has given Petersen credit for her physical transformation. Petersen recently appeared on Whitcomb's show giving female viewers tips on foods they should eat.
As a marketing team we want to improve Burger Planet's image with the middle aged female demographic. Creating a positive image will increase our customer base in this key demographic. Our first step is create new menu options that will attract female customers. Some items that could be considered are fruits, salads, and healthy lean chicken. These items coincide with what Petersen has been promoting on Whticomb's TV show. Our second step is to contract Petersen to promote Burger Planet's new menu. It is clear that our demographic trusts Petersen and will try whatever she endorses. Once Petersen is signed we will create and release a series of three press releases promoting the healthy additions to the menu. These releases will be sent to over 400 major newspapers worldwide. We will also create a series of TV and radio ads that will air on major network television.
As a result of our marketing campaign we will increase the number of weekly female customers in our targeted demographic by 10 percent over a three month period. We will also increase our number of two or more visits weekly customers by 15 percent. These objectives will improve Burger Planet's image and revenue.
SOURCE: Pew Research Center Publications, Eating More; Enjoying Less, http://pewresearch.org/pubs/309/eating-more-enjoying-less
When these statistics are thoroughly analyzed it is clear that Burger Planet's weakest customer base is middle aged and older women. There are several reasons middle aged women night choose not to eat at Burger Planet, but after researching the probable causes the strongest evidence supports the nutrition value of Burger Planet's food. Women want to live healthier lives, and a healthy diet is a major part of the resolve. Recently Opal Whitcomb, America's most popular talk show host, lost a significant amount of weight. She has attributed her weight loss first to eating a healthy diet, and second to exercising regularly. Whitcomb hired fitness expert Jayne Petersen to help her get into shape and has given Petersen credit for her physical transformation. Petersen recently appeared on Whitcomb's show giving female viewers tips on foods they should eat.
As a marketing team we want to improve Burger Planet's image with the middle aged female demographic. Creating a positive image will increase our customer base in this key demographic. Our first step is create new menu options that will attract female customers. Some items that could be considered are fruits, salads, and healthy lean chicken. These items coincide with what Petersen has been promoting on Whticomb's TV show. Our second step is to contract Petersen to promote Burger Planet's new menu. It is clear that our demographic trusts Petersen and will try whatever she endorses. Once Petersen is signed we will create and release a series of three press releases promoting the healthy additions to the menu. These releases will be sent to over 400 major newspapers worldwide. We will also create a series of TV and radio ads that will air on major network television.
As a result of our marketing campaign we will increase the number of weekly female customers in our targeted demographic by 10 percent over a three month period. We will also increase our number of two or more visits weekly customers by 15 percent. These objectives will improve Burger Planet's image and revenue.
SOURCE: Pew Research Center Publications, Eating More; Enjoying Less, http://pewresearch.org/pubs/309/eating-more-enjoying-less
Monday, March 15, 2010
FInal Press Release 4
PRESS RELEASE
March 15, 2010
For Immediate Release
Contact Information:
Konrad Lee
Co-Advisor
konrad.lee@usu.edu
435-797-5090
USU Students and Professors Organize Ethical Leadership Society
Organization to promote the study of principle-based leadership at USU
LOGAN, Utah— Utah State University business students Kaden Comadena, Cody Belnap, and Joshua Dunford have established the Society for the Advancement of Ethical Leadership (SAEL). SAEL is a USU business student organization. The organization is being advised by USU professors Konrad Lee and Chad Albrecht.
“I am pleased to be associated with The Society for the Advancement of Ethical Leadership because it shows how the Huntsman Business School student’s have embraced Mr. Huntsman’s charge to make ethical leadership a foundational pillar of every business student’s education," said SAEL co-advisor Konrad Lee.
With full support of Dean Anderson (Huntsman School of Business), SAEL is moving forward with exciting activities designed to promote ethical leadership at the Huntsman School of Business and beyond. These include reviving Ethics Week, inviting selected ethical business leaders to speak to faculty and students, and conducting an “Ethics Bowl” competition.
SAEL has also established an ethics Book Club. Over the course of the next academic year, club members, faculty and guests will read several meaningful books on Ethical Leadership and then, approximately once per month, meet to have a scholarly discussion regarding the ethical considerations presented by a selected book.
For more information on the Society for the Advancement of Ethical Leadership at USU please contact Cameron Cutler.
The Society for the Advancement of Ethical Leadership at Utah State University was established in November 2009 by USU students Kaden Comadena, Cody Belnap, and Joshua Dunford. The organization is advised by professors Konrad Lee and Chad Albrecht, and works to encourage both faculty and students at the Huntsman School of Business to study and implement correct leadership principles in their personal and professional lives.
Contact Information:
Cameron Cutler
PR Consultant
Cell: 435-553-5504
Email: cameron.cutler@aggiemai.usu.edu
-END-
March 15, 2010
For Immediate Release
Contact Information:
Konrad Lee
Co-Advisor
konrad.lee@usu.edu
435-797-5090
USU Students and Professors Organize Ethical Leadership Society
Organization to promote the study of principle-based leadership at USU
LOGAN, Utah— Utah State University business students Kaden Comadena, Cody Belnap, and Joshua Dunford have established the Society for the Advancement of Ethical Leadership (SAEL). SAEL is a USU business student organization. The organization is being advised by USU professors Konrad Lee and Chad Albrecht.
“I am pleased to be associated with The Society for the Advancement of Ethical Leadership because it shows how the Huntsman Business School student’s have embraced Mr. Huntsman’s charge to make ethical leadership a foundational pillar of every business student’s education," said SAEL co-advisor Konrad Lee.
With full support of Dean Anderson (Huntsman School of Business), SAEL is moving forward with exciting activities designed to promote ethical leadership at the Huntsman School of Business and beyond. These include reviving Ethics Week, inviting selected ethical business leaders to speak to faculty and students, and conducting an “Ethics Bowl” competition.
SAEL has also established an ethics Book Club. Over the course of the next academic year, club members, faculty and guests will read several meaningful books on Ethical Leadership and then, approximately once per month, meet to have a scholarly discussion regarding the ethical considerations presented by a selected book.
For more information on the Society for the Advancement of Ethical Leadership at USU please contact Cameron Cutler.
The Society for the Advancement of Ethical Leadership at Utah State University was established in November 2009 by USU students Kaden Comadena, Cody Belnap, and Joshua Dunford. The organization is advised by professors Konrad Lee and Chad Albrecht, and works to encourage both faculty and students at the Huntsman School of Business to study and implement correct leadership principles in their personal and professional lives.
Contact Information:
Cameron Cutler
PR Consultant
Cell: 435-553-5504
Email: cameron.cutler@aggiemai.usu.edu
-END-
Monday, March 8, 2010
Final Media Pitch
PRESS RELEASE
March 2, 2010
For Immediate Release
Contact Information:
Preston Parker
President and Founder
160 N. Main St.
Logan, UT 84321
preston@cvaia.com
Dear Kim Burgess,
Financial Independence can Lead to Greater Happiness
Living correct financial principles leads to independence
Happiness can be gained by achieving financial independence. Increasing one’s passive income and cutting expenses will lead to financial independence.
I noticed that the Herald Journal has been running articles on how to improve personal, or family financial situations. The financial independence cause and the CVAIA seem to fit into your recent focus. Because club membership is free and everyone from financial beginner to expert is invited I thought this might appeal to many of your readers.
“Passive income comes through planned investments like real estate or stocks,” said Preston Parker, president and founder of Cache Valley Area Investors Association (CVAIA). “By increasing passive income, and minimizing expenses people can pursue careers that they really enjoy instead of jobs that make them unhappy.”
CVAIA is committed to helping people gain financial independence. The organization holds meetings every other Thursday in the Cache Camber of Commerce Building. The meetings focus on teaching members financial principles, and networking skills. Everyone is invited to attend and membership is free. “Meetings are intended to be non-threatening and any question can be asked,” said Parker.
The movement for financial independence started in the 1940s with leaders like Ayn Rand. Financial independence focuses on growing passive income while reducing expenses. The movement is supported by leaders in finance like Robert Kiyosaki, Suze Orman, and Clark Howard. Financial independence allows people to spend time doing things they love, instead of spending time earning money.
Kim, feel free to contact me if you would like more information, or if you would like to set up interviews.
Contact Information:
Cameron Cutler
PR Specialist CVAIA
Cell: 543-789-5643
Email: ccutler@cvaia.com
-END-
March 2, 2010
For Immediate Release
Contact Information:
Preston Parker
President and Founder
160 N. Main St.
Logan, UT 84321
preston@cvaia.com
Dear Kim Burgess,
Financial Independence can Lead to Greater Happiness
Living correct financial principles leads to independence
Happiness can be gained by achieving financial independence. Increasing one’s passive income and cutting expenses will lead to financial independence.
I noticed that the Herald Journal has been running articles on how to improve personal, or family financial situations. The financial independence cause and the CVAIA seem to fit into your recent focus. Because club membership is free and everyone from financial beginner to expert is invited I thought this might appeal to many of your readers.
“Passive income comes through planned investments like real estate or stocks,” said Preston Parker, president and founder of Cache Valley Area Investors Association (CVAIA). “By increasing passive income, and minimizing expenses people can pursue careers that they really enjoy instead of jobs that make them unhappy.”
CVAIA is committed to helping people gain financial independence. The organization holds meetings every other Thursday in the Cache Camber of Commerce Building. The meetings focus on teaching members financial principles, and networking skills. Everyone is invited to attend and membership is free. “Meetings are intended to be non-threatening and any question can be asked,” said Parker.
The movement for financial independence started in the 1940s with leaders like Ayn Rand. Financial independence focuses on growing passive income while reducing expenses. The movement is supported by leaders in finance like Robert Kiyosaki, Suze Orman, and Clark Howard. Financial independence allows people to spend time doing things they love, instead of spending time earning money.
Kim, feel free to contact me if you would like more information, or if you would like to set up interviews.
Contact Information:
Cameron Cutler
PR Specialist CVAIA
Cell: 543-789-5643
Email: ccutler@cvaia.com
-END-
Wednesday, March 3, 2010
Draft Press Release 4
PRESS RELEASE
March 3, 2010
For Immediate Release
Contact Information:
Konrad Lee
Co-Advisor
konrad.lee@usu.edu
435-797-5090
USU Professors Organize Ethical Leadership Society
Organization to enrich both teaching and research and USU
LOGAN, Utah— Utah State University Professors Konrad Lee and Chad Albrecht have established the Society for the Advancement of Ethical Leadership (SAEL). SAEL is a USU business student organization.
"Proper ethics is a Huntsman School of Business pillar," said Konrad Lee, SAEL co-advisor, "Eager participation in SAEL by both faculty, and students will undoubtedly enrich our learning, teaching, and research."
With full support of Dean Anderson (Huntsman School of Business), SAEL is moving forward with exciting activities designed to promote ethical leadership at the Huntsman School and beyond. These include reviving Ethics Week, inviting selected ethical business leaders to speak to faculty and students, and conducting an “Ethics Bowl” competition.
The SAEL has also established an ethics Book Club. Over the course of the next academic year, club members, faculty and guests will read several meaningful books on Ethical Leadership and then, approximately once per month, meet to have a scholarly discussion regarding the ethical considerations presented by a selected book.
For more information on the Society for the Advancement of Ethical Leadership at Utah State University please contact Cameron Cutler.
The Society for the Advancement of Ethical Leadership at Utah State University was established in November 2009 by USU professors Konrad Lee, and Chad Albrecht. The organization works to encourage both faculty and students at the Huntsman School of Business to learn and implement correct ethical principles in their professional lives.
Contact Information:
Cameron Cutler
PR Consultant
Cell: 435-553-5504
Email: cameron.cutler@aggiemai.usu.edu
-END-
March 3, 2010
For Immediate Release
Contact Information:
Konrad Lee
Co-Advisor
konrad.lee@usu.edu
435-797-5090
USU Professors Organize Ethical Leadership Society
Organization to enrich both teaching and research and USU
LOGAN, Utah— Utah State University Professors Konrad Lee and Chad Albrecht have established the Society for the Advancement of Ethical Leadership (SAEL). SAEL is a USU business student organization.
"Proper ethics is a Huntsman School of Business pillar," said Konrad Lee, SAEL co-advisor, "Eager participation in SAEL by both faculty, and students will undoubtedly enrich our learning, teaching, and research."
With full support of Dean Anderson (Huntsman School of Business), SAEL is moving forward with exciting activities designed to promote ethical leadership at the Huntsman School and beyond. These include reviving Ethics Week, inviting selected ethical business leaders to speak to faculty and students, and conducting an “Ethics Bowl” competition.
The SAEL has also established an ethics Book Club. Over the course of the next academic year, club members, faculty and guests will read several meaningful books on Ethical Leadership and then, approximately once per month, meet to have a scholarly discussion regarding the ethical considerations presented by a selected book.
For more information on the Society for the Advancement of Ethical Leadership at Utah State University please contact Cameron Cutler.
The Society for the Advancement of Ethical Leadership at Utah State University was established in November 2009 by USU professors Konrad Lee, and Chad Albrecht. The organization works to encourage both faculty and students at the Huntsman School of Business to learn and implement correct ethical principles in their professional lives.
Contact Information:
Cameron Cutler
PR Consultant
Cell: 435-553-5504
Email: cameron.cutler@aggiemai.usu.edu
-END-
Tuesday, March 2, 2010
Media Pitch Draft
PRESS RELEASE
March 2, 2010
For Immediate Release
Contact Information:
Preston Parker
President and Founder
160 N. Main St.
Logan, UT 84321
preston@cvaia.com
Dear Kim,
Financial Independence can Lead to Greater Happiness
Living correct financial principles leads to independence
Happiness can be gained by achieving financial independence. Increasing one’s passive income and cutting expenses will lead to financial independence.
“Passive income comes through planned investments like real estate or stocks,” said Preston Parker, president and founder of Cache Valley Area Investors Association (CVAIA). “By increasing passive income, and minimizing expenses people can pursue careers that they really enjoy instead of jobs that make them unhappy.”
I noticed that the Herald Journal has been running articles on how to improve personal, or family financial situations. The financial independence cause and the CVAIA seem to fit into your recent focus. Because club membership is free and everyone from financial beginner to expert is invited I thought this might appeal to many of your readers.
CVAIA is committed to helping people gain financial independence. The organization holds meetings every other Thursday in the Cache Camber of Commerce Building. The meetings focus on teaching members financial principles, and networking skills. Everyone is invited to attend and membership is free. “Meetings are intended to be non-threatening and any question can be asked,” said Parker.
The movement for financial independence started in the 1940s with leaders like Ayn Rand. Financial independence focuses on growing passive income while reducing expenses. The movement is supported by leaders in finance like Robert Kiyosaki, Suze Orman, and Clark Howard. Financial independence allows people to spend time doing things they love, instead of spending time earning money.
Kim, feel free to contact me if you would like more information, or if you would like to set up interviews.
Contact Information:
Cameron Cutler
PR Specialist CVAIA
Cell: 543-789-5643
Email: ccutler@cvaia.com
-END-
March 2, 2010
For Immediate Release
Contact Information:
Preston Parker
President and Founder
160 N. Main St.
Logan, UT 84321
preston@cvaia.com
Dear Kim,
Financial Independence can Lead to Greater Happiness
Living correct financial principles leads to independence
Happiness can be gained by achieving financial independence. Increasing one’s passive income and cutting expenses will lead to financial independence.
“Passive income comes through planned investments like real estate or stocks,” said Preston Parker, president and founder of Cache Valley Area Investors Association (CVAIA). “By increasing passive income, and minimizing expenses people can pursue careers that they really enjoy instead of jobs that make them unhappy.”
I noticed that the Herald Journal has been running articles on how to improve personal, or family financial situations. The financial independence cause and the CVAIA seem to fit into your recent focus. Because club membership is free and everyone from financial beginner to expert is invited I thought this might appeal to many of your readers.
CVAIA is committed to helping people gain financial independence. The organization holds meetings every other Thursday in the Cache Camber of Commerce Building. The meetings focus on teaching members financial principles, and networking skills. Everyone is invited to attend and membership is free. “Meetings are intended to be non-threatening and any question can be asked,” said Parker.
The movement for financial independence started in the 1940s with leaders like Ayn Rand. Financial independence focuses on growing passive income while reducing expenses. The movement is supported by leaders in finance like Robert Kiyosaki, Suze Orman, and Clark Howard. Financial independence allows people to spend time doing things they love, instead of spending time earning money.
Kim, feel free to contact me if you would like more information, or if you would like to set up interviews.
Contact Information:
Cameron Cutler
PR Specialist CVAIA
Cell: 543-789-5643
Email: ccutler@cvaia.com
-END-
Monday, February 22, 2010
Final Press Release 3: Cause Promotion
PRESS RELEASE
February 22, 2010
For Immediate Release
Contact Information:
Preston Parker
President and Founder
160 N. Main St.
Logan, UT 84321
preston@cvaia.com
Financial Independence can Lead to Greater Happiness
Living correct financial principles leads to greater independence
LOGAN, Utah— Happiness can be gained by achieving financial independence. Increasing one’s passive income and cutting expenses will lead to financial independence.
“Passive income comes through planned investments like real estate or stocks,” said Preston Parker, President and Founder of Cache Valley Area Investors Association (CVAIA). “By increasing passive income, and minimizing expenses people can pursue careers that they really enjoy instead of jobs that make them unhappy.”
CVAIA is committed to helping people gain financial independence. The organization holds meetings every other Thursday in the Cache Camber of Commerce Building. The meetings focus on teaching members financial principles, and networking skills. Everyone is invited to attend and membership is free. “Meetings are intended to be non-threatening and any question can be asked,” said Parker.
For more information on the movement toward financial independence or the Cache Valley Area Investors Association please contact Cameron Cutler.
The movement for financial independence started in the 1940s with leaders like Ayn Rand. Financial independence focuses on growing passive income while reducing expenses. The movement is supported by leaders in finance like Robert Kiyosaki, Suze Orman, and Clark Howard. Financial independence allows people to spend time doing things they love, instead of spending time earning money.
Contact Information:
Cameron Cutler
PR Specialist CVAIA
Cell: 543-789-5643
Email: ccutler@cvaia.com
-END-
February 22, 2010
For Immediate Release
Contact Information:
Preston Parker
President and Founder
160 N. Main St.
Logan, UT 84321
preston@cvaia.com
Financial Independence can Lead to Greater Happiness
Living correct financial principles leads to greater independence
LOGAN, Utah— Happiness can be gained by achieving financial independence. Increasing one’s passive income and cutting expenses will lead to financial independence.
“Passive income comes through planned investments like real estate or stocks,” said Preston Parker, President and Founder of Cache Valley Area Investors Association (CVAIA). “By increasing passive income, and minimizing expenses people can pursue careers that they really enjoy instead of jobs that make them unhappy.”
CVAIA is committed to helping people gain financial independence. The organization holds meetings every other Thursday in the Cache Camber of Commerce Building. The meetings focus on teaching members financial principles, and networking skills. Everyone is invited to attend and membership is free. “Meetings are intended to be non-threatening and any question can be asked,” said Parker.
For more information on the movement toward financial independence or the Cache Valley Area Investors Association please contact Cameron Cutler.
The movement for financial independence started in the 1940s with leaders like Ayn Rand. Financial independence focuses on growing passive income while reducing expenses. The movement is supported by leaders in finance like Robert Kiyosaki, Suze Orman, and Clark Howard. Financial independence allows people to spend time doing things they love, instead of spending time earning money.
Contact Information:
Cameron Cutler
PR Specialist CVAIA
Cell: 543-789-5643
Email: ccutler@cvaia.com
-END-
Wednesday, February 17, 2010
Draft Press Release 3: Cause Promotion
PRESS RELEASE
February 17, 2010
For Immediate Release
Contact Information:
Preston Parker
President and Founder
preston@cvaia.com
Financial Independence can Lead to Greater Happiness
Living correct financial principles leads to greater independence
LOGAN, Utah— Happiness can be gained by achieving financial independence. Increasing one’s passive income and cutting expenses will lead to financial independence.
“Passive income comes through planned investments like real estate or stocks,” said Preston Parker, President and Founder of Cache Valley Area Investors Association (CVAIA). “By increasing passive income, and minimizing expenses people can pursue careers that they really enjoy instead of jobs that make them unhappy.”
CVAIA is committed to helping people gain financial independence. The organization holds meetings every other Thursday in the Cache Camber of Commerce Building (160 N. Main St.) The meetings focus on teaching members financial principles, and networking skills. Everyone is invited to attend and membership is free. “Meetings are intended to be really non-threaten and any question can be asked,” said Parker.
For more information on the movement toward financial independent or the Cache Valley Area Investors Association please contact Cameron Cutler.
Contact Information:
Cameron Cutler
PR Specialist CVAIA
Cell: 543-789-5643
Email: ccutler@cvaia.com
-END-
February 17, 2010
For Immediate Release
Contact Information:
Preston Parker
President and Founder
preston@cvaia.com
Financial Independence can Lead to Greater Happiness
Living correct financial principles leads to greater independence
LOGAN, Utah— Happiness can be gained by achieving financial independence. Increasing one’s passive income and cutting expenses will lead to financial independence.
“Passive income comes through planned investments like real estate or stocks,” said Preston Parker, President and Founder of Cache Valley Area Investors Association (CVAIA). “By increasing passive income, and minimizing expenses people can pursue careers that they really enjoy instead of jobs that make them unhappy.”
CVAIA is committed to helping people gain financial independence. The organization holds meetings every other Thursday in the Cache Camber of Commerce Building (160 N. Main St.) The meetings focus on teaching members financial principles, and networking skills. Everyone is invited to attend and membership is free. “Meetings are intended to be really non-threaten and any question can be asked,” said Parker.
For more information on the movement toward financial independent or the Cache Valley Area Investors Association please contact Cameron Cutler.
Contact Information:
Cameron Cutler
PR Specialist CVAIA
Cell: 543-789-5643
Email: ccutler@cvaia.com
-END-
Monday, February 15, 2010
Final Press Release 2 Image Management
PRESS RELEASE
February 15, 2010
For Immediate Release
Contact Information:
James E. Muellenbach III
Chief Executive Officer, Burger Planet Inc.
851 N Madison St.
Gary, IN 53562
544-312-7843
Burger Planet adds Healthy Items to Menu
New menu items to help women live healthier lifestyle
GARY, Ind.- Burger Planet Inc. has added several healthy items to their menu. These items allow Burger Planet customers to enjoy delicious food without sacrificing taste. Some of the new menu additions include: white meat chicken breasts, gourmet salads, and packets of fruit.
Five different fruit packets are available (apples, peaches, bananas, pineapple and grapes) and chicken breast sandwiches can be ordered wrapped in lettuce and without mayo to meet the varying health needs of Burger Planet customers. None of Burger Planet’s competitors currently offer these healthy food options.
To promote the healthy additions to the menu, Burger Planet has hired Jayne Petersen, the fitness expert known for helping Opal Whitcomb lose weight. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen.
Burger Planet CEO James E. Muellenbach III also expressed a shared commitment when asked about Petersen’s hiring, “Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”
For more information on Burger Planet’s healthy menu, or the hiring of Jayne Petersen please contact Cameron Cutler.
Burger Planet Inc. has been a leader in the quick service restaurant industry for over 70 years. Headquartered in Gary, Ind., the company continues to serve customers in all 50 states, and 17 countries. Burger Planet is committed to providing quality service to their customers all over the world.
Contact Information:
Cameron Cutler
PR Specialist Burger Planet Inc.
Cell: 543-789-5643
Email: ccutler@burgerplanet.com
-END-
February 15, 2010
For Immediate Release
Contact Information:
James E. Muellenbach III
Chief Executive Officer, Burger Planet Inc.
851 N Madison St.
Gary, IN 53562
544-312-7843
Burger Planet adds Healthy Items to Menu
New menu items to help women live healthier lifestyle
GARY, Ind.- Burger Planet Inc. has added several healthy items to their menu. These items allow Burger Planet customers to enjoy delicious food without sacrificing taste. Some of the new menu additions include: white meat chicken breasts, gourmet salads, and packets of fruit.
Five different fruit packets are available (apples, peaches, bananas, pineapple and grapes) and chicken breast sandwiches can be ordered wrapped in lettuce and without mayo to meet the varying health needs of Burger Planet customers. None of Burger Planet’s competitors currently offer these healthy food options.
To promote the healthy additions to the menu, Burger Planet has hired Jayne Petersen, the fitness expert known for helping Opal Whitcomb lose weight. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen.
Burger Planet CEO James E. Muellenbach III also expressed a shared commitment when asked about Petersen’s hiring, “Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”
For more information on Burger Planet’s healthy menu, or the hiring of Jayne Petersen please contact Cameron Cutler.
Burger Planet Inc. has been a leader in the quick service restaurant industry for over 70 years. Headquartered in Gary, Ind., the company continues to serve customers in all 50 states, and 17 countries. Burger Planet is committed to providing quality service to their customers all over the world.
Contact Information:
Cameron Cutler
PR Specialist Burger Planet Inc.
Cell: 543-789-5643
Email: ccutler@burgerplanet.com
-END-
Tuesday, February 9, 2010
Draft Press Release 2: Image Management
PRESS RELEASE
February 9, 2010
For Immediate Release
Contact Information:
James E. Muellenbach III
Chief Executive Officer, Burger Planet Inc.
851 N Madison St., Gary, IN 53562
544-312-7843
Burger Planet Menu has Healthy Options
New Menu Items to help Women live healthier lifestyle
GARY, IND.- In response to their customers need for healthier food, Burger Planet Inc., has added several healthy items to their menu. These items allow Burger Planet customers to enjoy delicious food without sacrificing taste. Some of the new menu additions include: white meat chicken breasts, gourmet salads, and packets of fruit.
Five different fruit packets are available (apples, peaches, bananas, pineapple and grapes) and chicken breast sandwiches can be ordered wrapped in lettuce and without mayo to meet the varying health needs of Burger Planet customers. None of Burger Planet’s competitors currently offer these healthy food options.
To promote the healthy additions to the menu, Burger Planet has hired fitness expert Jayne Petersen. Petersen, who is know for helping talk show host Opal Whitcomb lose weight, feels her goals are supported by Burger Planet. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”
Burger Planet CEO James E. Muellenbach III also expressed a shared commitment when asked about Petersen’s hiring, “Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”
For more information on Burger Planet’s healthy menu, or hiring of Jayne Petersen please contact Cameron Cutler (contact information provided below).
Burger Planet Inc. has been a leader in the quick service restaurant industry for over seventy years. Headquartered in Gary, Ind., the company continues to serve customers in all 50 states, and 17 countries. Burger Planet is committed to providing quality service to their customers all over the world for years to come.
Contact Information:
Cameron Cutler
PR Specialist Burger Planet Inc.
Cell: 543-789-5643
Email: ccutler@burgerplanet.com
-END-
February 9, 2010
For Immediate Release
Contact Information:
James E. Muellenbach III
Chief Executive Officer, Burger Planet Inc.
851 N Madison St., Gary, IN 53562
544-312-7843
Burger Planet Menu has Healthy Options
New Menu Items to help Women live healthier lifestyle
GARY, IND.- In response to their customers need for healthier food, Burger Planet Inc., has added several healthy items to their menu. These items allow Burger Planet customers to enjoy delicious food without sacrificing taste. Some of the new menu additions include: white meat chicken breasts, gourmet salads, and packets of fruit.
Five different fruit packets are available (apples, peaches, bananas, pineapple and grapes) and chicken breast sandwiches can be ordered wrapped in lettuce and without mayo to meet the varying health needs of Burger Planet customers. None of Burger Planet’s competitors currently offer these healthy food options.
To promote the healthy additions to the menu, Burger Planet has hired fitness expert Jayne Petersen. Petersen, who is know for helping talk show host Opal Whitcomb lose weight, feels her goals are supported by Burger Planet. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”
Burger Planet CEO James E. Muellenbach III also expressed a shared commitment when asked about Petersen’s hiring, “Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”
For more information on Burger Planet’s healthy menu, or hiring of Jayne Petersen please contact Cameron Cutler (contact information provided below).
Burger Planet Inc. has been a leader in the quick service restaurant industry for over seventy years. Headquartered in Gary, Ind., the company continues to serve customers in all 50 states, and 17 countries. Burger Planet is committed to providing quality service to their customers all over the world for years to come.
Contact Information:
Cameron Cutler
PR Specialist Burger Planet Inc.
Cell: 543-789-5643
Email: ccutler@burgerplanet.com
-END-
Wednesday, February 3, 2010
SMCCV Finished Press Release
PRESS RELEASE
February 3, 2010
For Immediate Release
Contact Information:
Preston Parker
President Social Media Club of Cache Valley
851 N Main St., Logan UT 84321
661-772-7537
Social Media Club of Cache Valley Invites Everyone to get Social
Organization focuses on enriching lives through Social Media
LOGAN, UTAH- The newly formed Social Media Club of Cache Valley (SMCCV), is inviting all Cache Valley residents to participate in upcoming club activities. The SMCCV is dedicated to educating and encouraging people in the use of social media. Social networks like Facebook.com, and Twitter.com are two of the social networks the club discusses during meetings. Effective uses of these and similar social networks can help people build friendships, and create professional opportunities.
Club meetings are held the second Tuesday of every month at valley businesses like Boarders, and Café Sabor. Refreshments are usually served and those attending are encouraged to socialize freely with other club members. “We really want to create a place where people can come together in a comfortable environment, and learn more about social media,” said Preston Parker, club president.
The SMCCV currently has between 40 to 60 members and hopes those numbers will increase. Some club goals include: becoming a Non-Profit organization, obtaining more sponsors, and eventually holding social media conferences.
For more information or to get involved in the club please contact Cameron Cutler (contact information provided below).
The SMCCV was created in July of 2009. The club is a chapter of the Social Media Club headquartered in San Francisco, Calif. The international club was created in 2007 and continues to see consistent growth adding 10 chapters each quarter.
Contact Information:
Cameron Cutler
PR Specialist Social Media Club of Cache Valley
Cell: 435-553-5504
Email: cameron.cutler@aggiemail.usu.edu
-END-
February 3, 2010
For Immediate Release
Contact Information:
Preston Parker
President Social Media Club of Cache Valley
851 N Main St., Logan UT 84321
661-772-7537
Social Media Club of Cache Valley Invites Everyone to get Social
Organization focuses on enriching lives through Social Media
LOGAN, UTAH- The newly formed Social Media Club of Cache Valley (SMCCV), is inviting all Cache Valley residents to participate in upcoming club activities. The SMCCV is dedicated to educating and encouraging people in the use of social media. Social networks like Facebook.com, and Twitter.com are two of the social networks the club discusses during meetings. Effective uses of these and similar social networks can help people build friendships, and create professional opportunities.
Club meetings are held the second Tuesday of every month at valley businesses like Boarders, and Café Sabor. Refreshments are usually served and those attending are encouraged to socialize freely with other club members. “We really want to create a place where people can come together in a comfortable environment, and learn more about social media,” said Preston Parker, club president.
The SMCCV currently has between 40 to 60 members and hopes those numbers will increase. Some club goals include: becoming a Non-Profit organization, obtaining more sponsors, and eventually holding social media conferences.
For more information or to get involved in the club please contact Cameron Cutler (contact information provided below).
The SMCCV was created in July of 2009. The club is a chapter of the Social Media Club headquartered in San Francisco, Calif. The international club was created in 2007 and continues to see consistent growth adding 10 chapters each quarter.
Contact Information:
Cameron Cutler
PR Specialist Social Media Club of Cache Valley
Cell: 435-553-5504
Email: cameron.cutler@aggiemail.usu.edu
-END-
Wednesday, January 27, 2010
Press Release SMCCV
PRESS RELEASE
January 27, 2010
For Immediate Release
Preston Parker
President Social Media Club of Cache Valley
851 N Main St., Logan UT 84321
661-772-7537
Social Media Club of Cache Valley Seeks Members
Organization offers connections on online networks
LOGAN, UTAH- The Social Media Club of Cache Valley, a club dedicated to educating and encouraging people in the use of social media is seeking members in Cache Valley. Membership is free and all are invited to attend.
Meetings are held once a month at local businesses and center around learning more about the rapidly growing
“We really want to create a place where people can come together in a comfortable environment and learn more about social media,” said Preston Parker, club president.
January 27, 2010
For Immediate Release
Preston Parker
President Social Media Club of Cache Valley
851 N Main St., Logan UT 84321
661-772-7537
Social Media Club of Cache Valley Seeks Members
Organization offers connections on online networks
LOGAN, UTAH- The Social Media Club of Cache Valley, a club dedicated to educating and encouraging people in the use of social media is seeking members in Cache Valley. Membership is free and all are invited to attend.
Meetings are held once a month at local businesses and center around learning more about the rapidly growing
“We really want to create a place where people can come together in a comfortable environment and learn more about social media,” said Preston Parker, club president.
Monday, January 25, 2010
United Airlines Breaks Dave's Guitar
In the spring of 2008, United Airlines was accused of damaging a customer's guitar. The guitar belonged to Dave Carroll, the lead singer of the band Sons of Maxwell. Carroll saw United employees mishandling his guitar while loading luggage onto the plane. Upon further inspection Carroll found the guitar severely damaged. He then attempted to receive compensation by the airline for the damage to his $3,500 Taylor guitar.
Each employee that Carroll talked to did not deny the Airline's guilt in damaging Carroll's guitar, but refused to accept responsibility and passed him on to another employee for compensation. Eventually, United refused to compensate Carroll for his loss. Carroll decided to express his frustration by making a music video which recounts his experience with United. The video, which was released on YouTube, became very popular and has been viewed over 7 million times. The video which cost Carroll $150 to produce has cost United millions in the stock market and damaged their public image. In efforts to repair their damaged image United offered to pay Carroll $1,200 for guitar repairs along with some flight vouchers which Carroll refused.
In hindsight I’m sure both parties may have handled things differently, especially United. Things have been difficult for airlines lately, everybody gets that. I’m sure they have had to make cuts to stay afloat, but it seems like all of their cutbacks are in the area of customer service. You don’t get complimentary drinks and snacks on short flights, and longer flights often don’t offer meals. Each bag is charged between 50 to 100 dollars to fly with you, and as Carroll’s incident shows that extra money spent to check an item doesn’t mean it is getting any kind of extra care.
Customer service has everything to do with solid PR. The companies that I will always buy from Apple, Nixon, and Netflix to name a few, have bent over backwards to make sure that I am happy with their products. Gaining long term loyal customers isn’t that difficult it is as simple as this: Be honest and fair. There it is United, in layman’s terms stop treating your customers like another bag that is being checked and start treating them like people.
United, if another customer ever calls with a broken guitar here is how you handle it. Apologize for the damage and inconvenience (people know your company isn’t perfect they’ll accept an occasional mistake). Then thank them for flying with you and look up the retail price of their damaged belonging. Finally, offer them a fair compensation for the item along with a travel voucher for a free flight. Initially, it will cost you some money but in the end it will pay off. Just think if Carroll’s situation would have been handled this way. You would create a loyal customer whose profession requires extensive travel. Not only does he travel, his band members and everyone that is associated with them is also traveling. Because you treated Carroll so well they all will fly with you. Then eventually if the band becomes well known you could have celebrities will vouch for you and still fly with you because you earned their loyalty. The initial investment will pay for itself in the end.
The only fear I have for Dave Carroll and the Sons of Maxwell is what they will always be known for. Carroll has already said that “United Breaks Guitars” is the band’s most requested song. It could be tough for the band to break away from their YouTube fame. I’m sure the band wants to be well known country music artists, and being the guys that did that YouTube video might be hard to overcome. It’s still possible for them to become a mainstream band, I just worry that it will be difficult and frustrating process.
Each employee that Carroll talked to did not deny the Airline's guilt in damaging Carroll's guitar, but refused to accept responsibility and passed him on to another employee for compensation. Eventually, United refused to compensate Carroll for his loss. Carroll decided to express his frustration by making a music video which recounts his experience with United. The video, which was released on YouTube, became very popular and has been viewed over 7 million times. The video which cost Carroll $150 to produce has cost United millions in the stock market and damaged their public image. In efforts to repair their damaged image United offered to pay Carroll $1,200 for guitar repairs along with some flight vouchers which Carroll refused.
In hindsight I’m sure both parties may have handled things differently, especially United. Things have been difficult for airlines lately, everybody gets that. I’m sure they have had to make cuts to stay afloat, but it seems like all of their cutbacks are in the area of customer service. You don’t get complimentary drinks and snacks on short flights, and longer flights often don’t offer meals. Each bag is charged between 50 to 100 dollars to fly with you, and as Carroll’s incident shows that extra money spent to check an item doesn’t mean it is getting any kind of extra care.
Customer service has everything to do with solid PR. The companies that I will always buy from Apple, Nixon, and Netflix to name a few, have bent over backwards to make sure that I am happy with their products. Gaining long term loyal customers isn’t that difficult it is as simple as this: Be honest and fair. There it is United, in layman’s terms stop treating your customers like another bag that is being checked and start treating them like people.
United, if another customer ever calls with a broken guitar here is how you handle it. Apologize for the damage and inconvenience (people know your company isn’t perfect they’ll accept an occasional mistake). Then thank them for flying with you and look up the retail price of their damaged belonging. Finally, offer them a fair compensation for the item along with a travel voucher for a free flight. Initially, it will cost you some money but in the end it will pay off. Just think if Carroll’s situation would have been handled this way. You would create a loyal customer whose profession requires extensive travel. Not only does he travel, his band members and everyone that is associated with them is also traveling. Because you treated Carroll so well they all will fly with you. Then eventually if the band becomes well known you could have celebrities will vouch for you and still fly with you because you earned their loyalty. The initial investment will pay for itself in the end.
The only fear I have for Dave Carroll and the Sons of Maxwell is what they will always be known for. Carroll has already said that “United Breaks Guitars” is the band’s most requested song. It could be tough for the band to break away from their YouTube fame. I’m sure the band wants to be well known country music artists, and being the guys that did that YouTube video might be hard to overcome. It’s still possible for them to become a mainstream band, I just worry that it will be difficult and frustrating process.
Tuesday, January 19, 2010
What do Public Relations Professionals do?
The following is a letter I wrote to my cousin Jake giving him some information on the profession of Public Relations.
Jake,
Hope all is well. I wanted to share some useful information about public relations. You mentioned that you didn't know much about the profession. This letter should give you a general background. There are three areas that public relations professionals focus on: improving communication between the organization they represent and the public, producing quality written materials for their organizations, and building relationships.
Public relations professionals are paid to represent an organization. Any organization can be represented including businesses, government agencies, and non-profit organizations. The goal of all work done by a public relations professional is to improve the image of the organization they represent in the eyes of all relevant publics (groups of people that an organization has some kind of contact with). By being honest in their communication, and by openly sharing company information the public relations professional helps build an organization's image. Image is also built by showing an interest in different public and community goals then working actively to help these groups achieve them. In summary, a public relations professional works as a bridge between an organization and its publics. The bridge allows a free flow of information back and forth. Without this bridge messages could be misrepresented and could lead to damaged relationships.
Jake,
Hope all is well. I wanted to share some useful information about public relations. You mentioned that you didn't know much about the profession. This letter should give you a general background. There are three areas that public relations professionals focus on: improving communication between the organization they represent and the public, producing quality written materials for their organizations, and building relationships.
Public relations professionals are paid to represent an organization. Any organization can be represented including businesses, government agencies, and non-profit organizations. The goal of all work done by a public relations professional is to improve the image of the organization they represent in the eyes of all relevant publics (groups of people that an organization has some kind of contact with). By being honest in their communication, and by openly sharing company information the public relations professional helps build an organization's image. Image is also built by showing an interest in different public and community goals then working actively to help these groups achieve them. In summary, a public relations professional works as a bridge between an organization and its publics. The bridge allows a free flow of information back and forth. Without this bridge messages could be misrepresented and could lead to damaged relationships.
Writing is a second area of focus in public relations. By writing messages that are clear, concise, and accurate PR professionals can improve an organization's image. These written messages focus on bringing attention to organization successes, or minimize organization failures. Though the public relations messages tend to favor the organization being represented they should never lie or mislead in any way. Good public relations writing does not deny an organization's shortcomings and failures, but focuses on how the organization handles its shortcomings openly and responsibly. Public Relations writing often targets media members. Because of this messages should be concise and accurate. When messages are to the point and focus on the most important information they are more likely to be well received and used as intended. Some of the frequent tools that public relations professionals use to send messages are: press releases, newsletters, annual reports, and use of websites and social networks.
The last and perhaps the most important area in which public relations professionals focus their efforts is in building relationships. Relationships drive effort and change. Without effectively building relationships many efforts to further an organization's image may be ignored. People will work with and support those they can trust. This trust is built through honesty, respect and consistency. A public relations professional needs to be respectful of members of the media and to the organization's publics. Consistently delivering accurate information in a timely manner will positively build relationships.Once relationships are established a public relations professional should maintain those relationships and keep regular contact. By acting with integrity and never asking those they work with to compromise their standards a public relations professional can build many relationships that will benefit the organization, and also themselves.
This should give you what you need.
Sincerely,
Cam
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