Tuesday, March 2, 2010

Media Pitch Draft

PRESS RELEASE
March 2, 2010
For Immediate Release

Contact Information:
Preston Parker
President and Founder
160 N. Main St.
Logan, UT 84321
preston@cvaia.com

Dear Kim,

Financial Independence can Lead to Greater Happiness
Living correct financial principles leads to independence

Happiness can be gained by achieving financial independence. Increasing one’s passive income and cutting expenses will lead to financial independence.

“Passive income comes through planned investments like real estate or stocks,” said Preston Parker, president and founder of Cache Valley Area Investors Association (CVAIA). “By increasing passive income, and minimizing expenses people can pursue careers that they really enjoy instead of jobs that make them unhappy.”

I noticed that the Herald Journal has been running articles on how to improve personal, or family financial situations. The financial independence cause and the CVAIA seem to fit into your recent focus. Because club membership is free and everyone from financial beginner to expert is invited I thought this might appeal to many of your readers.

CVAIA is committed to helping people gain financial independence. The organization holds meetings every other Thursday in the Cache Camber of Commerce Building. The meetings focus on teaching members financial principles, and networking skills. Everyone is invited to attend and membership is free. “Meetings are intended to be non-threatening and any question can be asked,” said Parker.

The movement for financial independence started in the 1940s with leaders like Ayn Rand. Financial independence focuses on growing passive income while reducing expenses. The movement is supported by leaders in finance like Robert Kiyosaki, Suze Orman, and Clark Howard. Financial independence allows people to spend time doing things they love, instead of spending time earning money.

Kim, feel free to contact me if you would like more information, or if you would like to set up interviews.


Contact Information:
Cameron Cutler
PR Specialist CVAIA
Cell: 543-789-5643
Email: ccutler@cvaia.com

-END-

1 comment:

  1. This is well done. I think that you included good information and gave good reasons why the Herald Journal should be interested in this story. I also think the tone of your pitch is good, professional yet conversational. The only thing I would suggest is to switch the order of the 2nd and 3rd paragraphs. Although the quote is important to include, the person you wrote the letter to would be more interested in why they should run the story.

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