Proctor& Gamble has announced that the Charmin Restroom, a fully staffed public restroom, will return to Times Square in New York this holiday shopping season but there will be a small twist. Charmin is currently looking for five "brand ambassadors" who will interact with the restroom guests.
A open casting call is being held on Nov. 5th and the five winners will be announced on the restroom's opening day. Charmin's brand manager said that adding "brand ambassadors"is a way to refresh the program and help five people earn a nice seasonal salary of $10,000.
Maybe it will be a hit, or maybe it won't. Either way it just seems a little to weird to me. Usually using the restroom is something I don't put a lot of emphasis on. It's one of those necessary evils that needs to be taken care of. I personally wouldn't want to be greeted and have a conversation with a Charmin "brand ambassador" upon entering or leaving the Charmin restroom. What potential questions might they ask, "How did everything go in there? " or "Did our toilet paper do the job?" I have a feeling that this is going to lead to a wealth of awkward interactions regardless of how sociable each of the "brand ambassadors" are.
Then again stranger things have found success in the world of business. Maybe this will become the next big thing, and businesses everywhere will have bathroom specialists there to greet you and assist you with your bathroom needs. If so, a lot of us will need to become more comfortable with a little bathroom talk.
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