JCOM 2300: H&R Block

H&R Block has organized and created a program to help High school students across the U.S. learn finance. The cause marketing campaign will focus on teaching skills of personal finance which is not in most high school curriculum. One beneficial element of the curriculum is a game that the students participate in which requires them to get a job and pay bills.
If the U.S. general education system needed some new curriculum this is it. The recession the U.S. and world at large are currently in is in many ways tied to poor personal financial decisions. Schools or most parents for that matter don't take the time to teach kids the vital financial principles of saving and spending in moderation. Most people don't have a budget system to follow and incur too much debt on luxury items.
H&R's effort to get this curriculum is brilliant in many ways. First, people love to support cause movements. Efforts to be conscientious and to give back to society are constantly gaining more momentum. This is a good cause, its needed and the public and other companies will get it and be more than willing to jump on board and support it.
The second reason this campaign is so intelligent is the new customer base that H&R will create for itself by running it. Once, high school kids are taught personal finance principles they will be much more likely to use financial services. H&R Block will be the first place that comes to mind for these students because their brand was all over the material that they were studying for their personal finance classes.
In the end this campaign will greatly build both H&R Block's reputation and revenue.
Source: PRweekus.com