JCOM 2300 Siemens gets into position

Siemens has recently launched its largest US marketing campaign in history. The German company hopes to position itself where they will be asked to answer some of the nation's biggest problems (health care reform, infrastructure, energy). 

The campaign is simply titled "answers" and is in many ways a continuation of a global campaign launched in 2007. Siemens PR rep Bill Stabile noted that competition has heated up as the recession has hit with competitors aggressively positioning themselves for some BIG TIME contracts that will come from the US hot topic problems. 

Whoever gets the primary responsibility to transfer medical records to an electronic database is going to make billions and billions of dollars. Watching GE, IBM and Siemens as well as others go after these contracts should be fun. Siemens has made a good decision putting emphasis on the US. The economy is down, but that has caused business leaders and politicians to focus on what needs to be fixed, If Siemens can effectively build a spread solid reputation they might be the lucky souls that get asked to fix the problems. 

Source: PR Week prweekus.com