Airborne Mobile announced today that the contract they signed with the NFL(National Football League) has been extended for one more year. Airborne Mobile provides all the personal touches for cell phones ex: ringtones, wallpaper, messaging features. Airborne's features allows NFL fans to express big team spirit on the small screen.
I noticed a few PR techniques in this release that I wanted to point out. Airborne really stressed that all of their products and also their philosophy are extremely innovative. That is a big trend in business today. Companies are stressing innovation and creativity and the leaders in this field companies like Apple, GE, and Google are admired for their performance. Airborne showed that they would like that same reputation by using words like fresh, innovative, and pioneer to describe itself. A second technique I noticed was the use of positive quotes from both sides of the party. Airborne used a quote from their President and CMO as well as a quote from the NFL's vice president of media strategy and development. Both quotes expressed enthusiasm for the new contract and the opportunity to work together. This gives you that win-win feel. The contract extension is a one year deal. Airborne's other clients include Food Network(TM), Mark Ecko Enterprises(TM), and Family Guy(TM).
Source: prnewswire.com, Airborne Mobile: airbornemobile.com
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