PRESS RELEASE
February 9, 2010
For Immediate Release
Contact Information:
James E. Muellenbach III
Chief Executive Officer, Burger Planet Inc.
851 N Madison St., Gary, IN 53562
544-312-7843
Burger Planet Menu has Healthy Options
New Menu Items to help Women live healthier lifestyle
GARY, IND.- In response to their customers need for healthier food, Burger Planet Inc., has added several healthy items to their menu. These items allow Burger Planet customers to enjoy delicious food without sacrificing taste. Some of the new menu additions include: white meat chicken breasts, gourmet salads, and packets of fruit.
Five different fruit packets are available (apples, peaches, bananas, pineapple and grapes) and chicken breast sandwiches can be ordered wrapped in lettuce and without mayo to meet the varying health needs of Burger Planet customers. None of Burger Planet’s competitors currently offer these healthy food options.
To promote the healthy additions to the menu, Burger Planet has hired fitness expert Jayne Petersen. Petersen, who is know for helping talk show host Opal Whitcomb lose weight, feels her goals are supported by Burger Planet. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”
Burger Planet CEO James E. Muellenbach III also expressed a shared commitment when asked about Petersen’s hiring, “Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”
For more information on Burger Planet’s healthy menu, or hiring of Jayne Petersen please contact Cameron Cutler (contact information provided below).
Burger Planet Inc. has been a leader in the quick service restaurant industry for over seventy years. Headquartered in Gary, Ind., the company continues to serve customers in all 50 states, and 17 countries. Burger Planet is committed to providing quality service to their customers all over the world for years to come.
Contact Information:
Cameron Cutler
PR Specialist Burger Planet Inc.
Cell: 543-789-5643
Email: ccutler@burgerplanet.com
-END-
Subscribe to:
Post Comments (Atom)
Put city and state of contact info on it's own line.
ReplyDeleteYou need a more accurate headline...this one sounds like you are refuting a claim that someone made that Burger Planet does not have healthy items...which really isn't the case.
The captialization of your sub-head is confusing.
Follow AP Style in your dateline (the state isn't quite right). And in AP Style, datelines are followed by dashes, not hyphens.
I would lose "In response to their customers need for healthier food," at the begining. It isn't really true, it's unclear, and you need to cut to the point in your lead. Also, the comma after Inc. is unecessary.
Rewrite this paragraph: "To promote the healthy additions to the menu, Burger Planet has hired fitness expert Jayne Petersen. Petersen, who is know for helping talk show host Opal Whitcomb lose weight, feels her goals are supported by Burger Planet. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.” " Combine the first two sentences into one and lose "feels her goals are supported by Burger Planet. " which is taken care of in her quote that immediately follows (you don't need to say it...let her say it). Also, "known" is spelled wrong.
You don't need to say "(contact information provided below).". It's understood in a press release.
Good boilerplate. Seventy should be 70. And, lose "for years to come."