Draft: Grant Proposal

Proposal for the African Student Association at Utah State University
The following proposal has been prepared by the African Student Association (AFSA) at Utah State University (USU). This proposal includes information about AFSA current needs and solutions that include receiving support from Zions Bank. Also included are several of AFSA goals which will allocate any support received to appropriate uses.


We the African Student Association (AFSA) at Utah State Universtiy (USU) exist to promote African culture on the USU campus and in the surrounding community, due to current needs we propose that Zions Bank, a leader in business and community enrichment donate $2,500 to the AFSA to support the annual African Banquet held on USU's campus each year and other club activities which enable us to share many aspects of African culture with a large, and diverse group of people in the Logan area.

Zions Bank has been a community leader in Logan for many years. Because Zions branches are located in Utah and the close surrounding area we know that communities like Logan are important to Zions. More specifically we know that Zions is committed to supporting diversity Zions president A. Scott Anderson said, "It is our goal to select and retain qualified employees that represent all segments of the communities we support." Zions has supported several diversity projects including the Hispanic Business Awards Ceremony, and the refugee employment program of the Asian Association of Utah. Supporting the AFSA will help Zions Bank further their involvement in supporting diversity.

Each year the AFSA hold a African Banquet on the USU campus which focuses on the best of African culture. The banquet has seen increased support and attendance, but is difficult to fund with our limited resources. The African food served at the banquet costs $2,000 alone, and greatly exceeds our annual budget of $500. Without community support this banquet which displays the best of African dance, music, food and dress will not continue, and people in the Logan area will lose a valuable opportunity to learn about African culture.

By receiving an annual grant of $2,500 from Zions Bank AFSA will be able to organize and promote the African Banquet each year. In addition we will be able to pursue our other goals which include cultural programs in the Logan area that will expose the community to African culture. AFSA is a International Student Club at USU and has the leadership needed to accomplish the organization's goals of educating USU students and community members on African culture. Newly appointed association president Jojo Beyene and her cabinet are committed to AFSA's growth and success.

We encourage Zions Bank to support the AFSA and send the proposed grant of $2,500 to the address provided. If you have any questions please contact Dexter Summers at dexter.summers@aggiemail.usu.edu

References:

"Zions Bank Diversity Commitment." Zions Bank. Zions Bank Human Resource Department, 2009. Web. 14 Apr 2010. .

Final Position Paper

In the last two years Burger Planet has seen a significant decline in the number of middle aged female customers. According to the Pew Research Center, only 35 percent of women eat at a fast food restaurant weekly. The study showed that 47 percent of men eat out once a week, and that the older a person is the less likely they are to eat at a fast food restaurant weekly.

When these statistics are thoroughly analyzed it is clear that Burger Planet's weakest customer base is middle aged and older women. There are several reasons middle aged women might decide not to eat at Burger Planet. The strongest evidence supports the nutrition value of Burger Planet's food. Women want to live healthier lives, and a healthy diet is a major part of that resolve. Recently Opal Whitcomb, America's most popular talk show host, lost a significant amount of weight. She has attributed her weight loss to eating a healthy diet and exercising regularly. Whitcomb hired fitness expert Jayne Petersen to help her get into shape and has given Petersen credit for her physical transformation.

As a marketing team we want to improve Burger Planet's image with the middle aged female demographic. Creating a positive image will increase our customer base in this key demographic. Our first objective is to create new menu options that will attract female customers. Some items that could be considered are fruits, salads, and lean chicken. Our second objective is to contract Petersen to promote Burger Planet's new menu. It is clear that our demographic trusts Petersen and will try whatever she endorses. Once Petersen is signed we will create and release a series of press releases promoting the healthy additions to the menu. These releases will be sent to over 400 major newspapers worldwide. In addition to the releases a series of TV and radio ads will be produced and aired nationwide.

Our marketing campaign will increase the number of weekly female customers in our targeted demographic by 10 percent over a six month period. It will also increase the number of customers who eat at Burger Planet two or more times a week by 15 percent.


SOURCE: Pew Research Center Publications, Eating More; Enjoying Less, http://pewresearch.org/pubs/309/eating-more-enjoying-less

Draft Position Paper

In the last two years Burger Planet has seen a significant decline in the number of middle aged female customers. According to the Pew Research Center, only 35 percent of women eat at a fast food restaurant weekly. The study showed that 47 percent of men eat of once a week and that younger adults eat at fast food restaurants much more often than older adults.

When these statistics are thoroughly analyzed it is clear that Burger Planet's weakest customer base is middle aged and older women. There are several reasons middle aged women night choose not to eat at Burger Planet, but after researching the probable causes the strongest evidence supports the nutrition value of Burger Planet's food. Women want to live healthier lives, and a healthy diet is a major part of the resolve. Recently Opal Whitcomb, America's most popular talk show host, lost a significant amount of weight. She has attributed her weight loss first to eating a healthy diet, and second to exercising regularly. Whitcomb hired fitness expert Jayne Petersen to help her get into shape and has given Petersen credit for her physical transformation. Petersen recently appeared on Whitcomb's show giving female viewers tips on foods they should eat.

As a marketing team we want to improve Burger Planet's image with the middle aged female demographic. Creating a positive image will increase our customer base in this key demographic. Our first step is create new menu options that will attract female customers. Some items that could be considered are fruits, salads, and healthy lean chicken. These items coincide with what Petersen has been promoting on Whticomb's TV show. Our second step is to contract Petersen to promote Burger Planet's new menu. It is clear that our demographic trusts Petersen and will try whatever she endorses. Once Petersen is signed we will create and release a series of three press releases promoting the healthy additions to the menu. These releases will be sent to over 400 major newspapers worldwide. We will also create a series of TV and radio ads that will air on major network television.

As a result of our marketing campaign we will increase the number of weekly female customers in our targeted demographic by 10 percent over a three month period. We will also increase our number of two or more visits weekly customers by 15 percent. These objectives will improve Burger Planet's image and revenue.


SOURCE: Pew Research Center Publications, Eating More; Enjoying Less, http://pewresearch.org/pubs/309/eating-more-enjoying-less

FInal Press Release 4

PRESS RELEASE
March 15, 2010
For Immediate Release

Contact Information:
Konrad Lee
Co-Advisor
konrad.lee@usu.edu
435-797-5090

USU Students and Professors Organize Ethical Leadership Society
Organization to promote the study of principle-based leadership at USU

LOGAN, Utah— Utah State University business students Kaden Comadena, Cody Belnap, and Joshua Dunford have established the Society for the Advancement of Ethical Leadership (SAEL). SAEL is a USU business student organization. The organization is being advised by USU professors Konrad Lee and Chad Albrecht.

“I am pleased to be associated with The Society for the Advancement of Ethical Leadership because it shows how the Huntsman Business School student’s have embraced Mr. Huntsman’s charge to make ethical leadership a foundational pillar of every business student’s education," said SAEL co-advisor Konrad Lee.

With full support of Dean Anderson (Huntsman School of Business), SAEL is moving forward with exciting activities designed to promote ethical leadership at the Huntsman School of Business and beyond. These include reviving Ethics Week, inviting selected ethical business leaders to speak to faculty and students, and conducting an “Ethics Bowl” competition.

SAEL has also established an ethics Book Club. Over the course of the next academic year, club members, faculty and guests will read several meaningful books on Ethical Leadership and then, approximately once per month, meet to have a scholarly discussion regarding the ethical considerations presented by a selected book.

For more information on the Society for the Advancement of Ethical Leadership at USU please contact Cameron Cutler.

The Society for the Advancement of Ethical Leadership at Utah State University was established in November 2009 by USU students Kaden Comadena, Cody Belnap, and Joshua Dunford. The organization is advised by professors Konrad Lee and Chad Albrecht, and works to encourage both faculty and students at the Huntsman School of Business to study and implement correct leadership principles in their personal and professional lives.

Contact Information:
Cameron Cutler
PR Consultant
Cell: 435-553-5504
Email: cameron.cutler@aggiemai.usu.edu

-END-

Final Media Pitch

PRESS RELEASE
March 2, 2010
For Immediate Release

Contact Information:
Preston Parker
President and Founder
160 N. Main St.
Logan, UT 84321
preston@cvaia.com

Dear Kim Burgess,


Financial Independence can Lead to Greater Happiness
Living correct financial principles leads to independence

Happiness can be gained by achieving financial independence. Increasing one’s passive income and cutting expenses will lead to financial independence.

I noticed that the Herald Journal has been running articles on how to improve personal, or family financial situations. The financial independence cause and the CVAIA seem to fit into your recent focus. Because club membership is free and everyone from financial beginner to expert is invited I thought this might appeal to many of your readers.

“Passive income comes through planned investments like real estate or stocks,” said Preston Parker, president and founder of Cache Valley Area Investors Association (CVAIA). “By increasing passive income, and minimizing expenses people can pursue careers that they really enjoy instead of jobs that make them unhappy.”


CVAIA is committed to helping people gain financial independence. The organization holds meetings every other Thursday in the Cache Camber of Commerce Building. The meetings focus on teaching members financial principles, and networking skills. Everyone is invited to attend and membership is free. “Meetings are intended to be non-threatening and any question can be asked,” said Parker.

The movement for financial independence started in the 1940s with leaders like Ayn Rand. Financial independence focuses on growing passive income while reducing expenses. The movement is supported by leaders in finance like Robert Kiyosaki, Suze Orman, and Clark Howard. Financial independence allows people to spend time doing things they love, instead of spending time earning money.

Kim, feel free to contact me if you would like more information, or if you would like to set up interviews.


Contact Information:
Cameron Cutler
PR Specialist CVAIA
Cell: 543-789-5643
Email: ccutler@cvaia.com

-END-

Draft Press Release 4

PRESS RELEASE
March 3, 2010
For Immediate Release

Contact Information:
Konrad Lee
Co-Advisor
konrad.lee@usu.edu
435-797-5090

USU Professors Organize Ethical Leadership Society
Organization to enrich both teaching and research and USU

LOGAN, Utah— Utah State University Professors Konrad Lee and Chad Albrecht have established the Society for the Advancement of Ethical Leadership (SAEL). SAEL is a USU business student organization.

"Proper ethics is a Huntsman School of Business pillar," said Konrad Lee, SAEL co-advisor, "Eager participation in SAEL by both faculty, and students will undoubtedly enrich our learning, teaching, and research."

With full support of Dean Anderson (Huntsman School of Business), SAEL is moving forward with exciting activities designed to promote ethical leadership at the Huntsman School and beyond. These include reviving Ethics Week, inviting selected ethical business leaders to speak to faculty and students, and conducting an “Ethics Bowl” competition.

The SAEL has also established an ethics Book Club. Over the course of the next academic year, club members, faculty and guests will read several meaningful books on Ethical Leadership and then, approximately once per month, meet to have a scholarly discussion regarding the ethical considerations presented by a selected book.

For more information on the Society for the Advancement of Ethical Leadership at Utah State University please contact Cameron Cutler.

The Society for the Advancement of Ethical Leadership at Utah State University was established in November 2009 by USU professors Konrad Lee, and Chad Albrecht. The organization works to encourage both faculty and students at the Huntsman School of Business to learn and implement correct ethical principles in their professional lives.

Contact Information:
Cameron Cutler
PR Consultant
Cell: 435-553-5504
Email: cameron.cutler@aggiemai.usu.edu

-END-

Media Pitch Draft

PRESS RELEASE
March 2, 2010
For Immediate Release

Contact Information:
Preston Parker
President and Founder
160 N. Main St.
Logan, UT 84321
preston@cvaia.com

Dear Kim,

Financial Independence can Lead to Greater Happiness
Living correct financial principles leads to independence

Happiness can be gained by achieving financial independence. Increasing one’s passive income and cutting expenses will lead to financial independence.

“Passive income comes through planned investments like real estate or stocks,” said Preston Parker, president and founder of Cache Valley Area Investors Association (CVAIA). “By increasing passive income, and minimizing expenses people can pursue careers that they really enjoy instead of jobs that make them unhappy.”

I noticed that the Herald Journal has been running articles on how to improve personal, or family financial situations. The financial independence cause and the CVAIA seem to fit into your recent focus. Because club membership is free and everyone from financial beginner to expert is invited I thought this might appeal to many of your readers.

CVAIA is committed to helping people gain financial independence. The organization holds meetings every other Thursday in the Cache Camber of Commerce Building. The meetings focus on teaching members financial principles, and networking skills. Everyone is invited to attend and membership is free. “Meetings are intended to be non-threatening and any question can be asked,” said Parker.

The movement for financial independence started in the 1940s with leaders like Ayn Rand. Financial independence focuses on growing passive income while reducing expenses. The movement is supported by leaders in finance like Robert Kiyosaki, Suze Orman, and Clark Howard. Financial independence allows people to spend time doing things they love, instead of spending time earning money.

Kim, feel free to contact me if you would like more information, or if you would like to set up interviews.


Contact Information:
Cameron Cutler
PR Specialist CVAIA
Cell: 543-789-5643
Email: ccutler@cvaia.com

-END-